- Create community.
- Capture data.
- Serve superfans.
Share exclusive event feeds!
Measure engagement!
Own your analytics!
- The Frenzy platform, accessed here, connects you directly to your superfans' mobile devices!
- Build community with three solutions that deliver rich media content to your segmented audience, engage fans and evoke cool reactions.
- Capture real-time data and analytics to better serve your superfan community, all while dazzling audiences in a sea of colorful screens, bright flashes and exciting haptics.
Superfan Engagement
- powered by Frenzy
Who uses Frenzy?
Solution: Frenzy Premium
Frenzy Premium provides artists, managers and agencies the ability to deeply engage a crowd by providing an event-based feed exclusive to each show.
Fans access content that brings them closer to the artist and their material, allowing them to react and share their experience with the community. The brand is further extended by promoting additional shows, merch and sponsors.
ROI / Value
Drive traffic to content sales, merch and sponsor sites — providing windows for additional revenue and exposure. You own the content, data and what gets accessed and shared.
Solution: Frenzy Commercial (plug-in)
Frenzy Commercial makes the large concert experience mesmerizing! In addition to superfan engagement, our plug-in allows for existing artist apps to host the Frenzy functionality. This provides a new set of tools to segment your audience to provide many unique experiences. Igniting arenas with colorful screens, dynamic flashes and fun haptics, adds to the lightshow production. All while sharing lyrics, capturing venue-wide fan reactions you own, so you choose what goes ‘social’ and what stays part of that performance!
Understanding your superfans and how they engage your content, only helps you build a devoted community and opens avenues for you to reach fans. The return on your investment is all about deeply engaging your superfans so they stay in your app, support your sponsors and enjoy your merch and future shows.
Solution: Frenzy Premium
Frenzy Premium’s iOS and Android apps make large crowd management and communication easy. Segment your crowd geographically, by sections, arrival, location or a million other ways – this allows you to make sure the right groups get the right messages at the right time. And you determine if your event is private or public and which messages are private or shared. You can also schedule messages to share logistics and apprise off-site audiences of event details. And large scale and targeted igniting of screens, flashes or haptics give you the power of visual impact with your crowd, while capturing feedback that allows your entire crowd, to share reactions and document moments!
A return on investment is clear as the inexpensive investment in reaching and targeting your crowd allows you to share sponsor messages and organize more efficiently for current rallies or future marches. You can also provide avenues to shop for merch that supports event messaging and causes.
Solution: Frenzy GO!, Premium or Commercial (plug-in)
The suite of Frenzy solutions is applicable to sporting events in your neighborhood or at the scale of professional sports. Use GO! with friends and neighbors and light up screens on the sidelines when your daughter scores her team’s first goal! Or get that group of friends to disrupt the free-throw at your rival’s arena – BEING AN AWAY FAN WILL NEVER BE THE SAME! And marketers of large-scale sporting events 1,000 to 80,000+ fans can bring the exciting and dynamic lighting effects and partner promotions that change your in-stadium experience. Segment your audience by section and dazzle your crowd with cool effects and targeted messages and promos. And remote fans can be included simply by choosing to share messages and offers in-stadium with fans joining from afar.
For a fraction of the cost of other LED effects Frenzy can bring a whole new level of fan engagement to your sports experience. Frenzy Premium and Commercial also provide a platform for promoting partners with the ‘lottery’ function, so paid give-aways cover the cost of Frenzy and generate revenue in promo program sales along with deep links and access to merch and exclusive offers for fans.
Solution: Frenzy Premium or Frenzy Commercial (plug-in)
Small conferences can use Frenzy Premium in lieu of expensive, feature heavy conference software that’s overweighted for gathering at hand. This provides a secure platform, a ready app with customizable events that reflect your brand. You’ll also enjoy reaching each segment of your conference attendees and staff to keep them in the right place at the right time, with all the right information. LARGE conferences that use software like CVENT, Whova, Leap or other can plug-in Frenzy Commercial to leverage a more lively, exciting and memorable live conference experience. Drop amazing real-time conference content, and capture attendee reactions with an unforgettable visual timeline.
The primary return on investment for conferences is the use of Frenzy to promote sponsors. Go beyond the sponsor showcase and demo rooms and let your sponsors pay to get targeted access to attendees, in relevant ways, that provides links and access you can track, measure and share to confirm effectiveness and value added. Don’t just provide your sponsors the same ol’ booth and sponsorship opportunities – give the digital access they can leverage to grow their business.
Solution: Frenzy Premium
Exhausted trying to figure out how everyone knows where your retreat is happening, how to prepare, how to get there and what’s going on? Simply and inexpensively, Frenzy Premium gives you a secure, fun way to centralize information, delivery to specific groups on your team and engage so everyone gets the right answers. One account and a quick setup of your event with our team’s support and you’ll be engaging and entertaining your team, so you can focus on how to prepare presenters, discussions and pulling off the most successful, goals-focused retreat possible. Imagine speaking to your team on goals for the upcoming quarter, and real-time reactions allow you to capture comprehension, feedback and excitement – that’s real-time transparency.
Your return is easy to measure when you consider the little time you need to spend to create your event and have a centralized information kiosk. But what really brings value is at the retreat close, you’ll share a visual history of the information shared, pointers and reactions, so accountability is real.
Solution: Frenzy GO! or Frenzy Premium
Frenzy’s unique ability to bring on-site crowds and remote viewers together takes the gamer tourney to new levels. Imagine underdog Skyhammer_67 defeats Loadunbalancer_01 in the semifinals of an international SmashBros tournament. If you’re onsite, Frenzy can ignite your screen, flashes and haptics and allow for crowd reactions to celebrate the big victory. And remotely, fans can get in on the fun with their own reactions they share. Bring the excitement, the light, and cool digital content to your fans let them in on the game.
The investment in Frenzy is amazingly small, but the return can bring new revenues and increased sponsorships based on the value and exposure Frenzy gives your sponsors. Share links to new products, highlight special partners and share exclusive specials and discounts fans can use digitally. All this, quickly, simply and securely to any segment of your audience you define. Let our team help you take your tourney to the next level.
Solution: Frenzy Premium
Managing a wedding and communicating the plans, the preparations and the day-of logistics is madness. That’s all changed with Frenzy Premium. You can make sure groomsmen are ready with their tux-fittings well before the deadline. Bridesmaids can easily be brought together for the bridal shower in slick, digital fashion. Message all attendees on the rehearsal venue change or make sure the entire wedding party shares a selfie reaction just before you head down the aisle. And don’t forget to include the family on both sides of exclusive preparation details to ramp up the excitement. And after the party, the historical visual timeline gives everyone early eyes into the fun shared (including remote friends and family who couldn’t make the trip). Comms made cool, so the focus is on the two of you.
Frenzy Premium is super-affordable, easy to use and quick to prep. Your planner and each of you will enjoy the ease of sending mass messages without the limits of missing important members in a limited group text. Making sure you can securely and easily hit segmented members of attendees, with no limits, is worth every penny.
Solution: Frenzy GO! or Frenzy Premium
It doesn’t matter what you’re celebrating, the weekend, the new year, a birthday or game night, this party just got lit! Ignite attendee phone screens, flashes and haptics. Dazzling colors, bright lights and messages you control so the laughter never stops. Capture your friends’ reactions and share all the best memes and links in a private, secure setting where only the invited get to play.
The value of fun and simplicity are combined to help you spend very little, to make your party land. And once you’ve been on board, the next party plan is even easier to pull off! Join the Frenzy!
How Frenzy works!
Frenzy builds audience affinity and keeps eyes on the event, engages your audience and maximizes partner value.
YOUR app or Frenzy
Ignite audience phones in a sea of lit screens, flashes and haptics!
Audiences react to activated phones and rich media content with pics, vids, and comments, to which hosts can engage.
LED solutions cost thousands per event while Frenzy costs hundreds or less.
Frenzy is 100% sustainable with no plastic, silicon or battery waste.
Data and analytics support understanding of engagement and value of partner promotions.
Implement Frenzy’s capabilities in YOUR app with our turnkey Frenzy plugin which customizes to match your look and feel.
Simply identify your audience segments and deliver content and light effects to any combination of groups you wish.
Share dynamic content with our gif library or your own marketing content (pics, videos, gifs).
When your event concludes, a visual timeline of moments and content lengthen the experience and value delivered.
The Frenzy platform has 3 solutions
- Mobile host for event control
- Mobile web access (no app download)
- Invitation by text
- Light-up screens
- Engage off-site attendees
- Secure event (password protected)
- Ignite flashes
- Trigger haptics
- Rich-media content delivery
- Segmented audience content delivery
- Automated message delivery
- Sharer custom content & GIFs/memes
- Video/comment reactions
- Content management facility
- Deep links
- Lottery promotion feature
- Email delivery
- Data & analytics
- Plug-in for your app (match look & feel)
- Private event listing
- (formattable text)
- (limited)
(plug in)
We’re excited to help you more deeply engage your superfans and promote your partners.
